About Us


Entrepreneur and philanthropist Bob Parsons today announced the acquisition of Southern Thunder Harley-Davidson in Southaven, Mississippi by YAM Worldwide, an organization owned by Parsons. The third power sports dealership in Parsons’ portfolio, Southern Thunder is Parsons’ first acquisition outside of Arizona. The deal also includes two popular alternative retail outlets, Graceland Harley-Davidson and Blues City Harley-Davidson, located in Memphis, Tennessee.

Bob Parsons, best known as the founder of GoDaddy.com, is no stranger to the motorcycle business. He is the CEO and founder of award-winning dealerships Harley-Davidson of Scottsdale and Go AZ Motorcycles. Under Parsons’ direction Harley-Davidson of Scottsdale, purchased in January of 2012, has rocketed to a status as one of the top performing Harley-Davidson dealerships in the country. Go AZ Motorcycles, which carries nine of the world’s top brands, is rated North America’s number one power sports dealership by PowerSports Business Magazine. Parsons is also the founder and CEO of Spooky Fast Customs which uses state-of-the-art technology and techniques to create customized motorcycle designs and fabrications.

“We are excited to introduce Southern Thunder Harley-Davidson into our family of dealerships,” said Parsons. “We have a real opportunity to leverage the seasonality of the Arizona and Mississippi markets and the talent at all three dealerships to deliver a world-class customer experience.”

Customer experience and community, two things which are part of the very fabric of all businesses owned by Parsons, are crucial to the dealership’s continued success. Riding enthusiasts can look forward to an expanded calendar of events, bike nights, rides and community focused rallies. Additionally, the dealership will add talent, inventory, and the latest technology and service equipment to move the already successful dealership forward in its ability to anticipate and exceed the needs of customers.

“We sell fun,” Parsons continued. “Harley-Davidson is a lifestyle brand and Southern Thunder will be a lifestyle dealership, similar to the Harley-Davidson of Scottsdale store, but with a high dose of Southern hospitality.”

Currently functioning in one of America’s nicest facilities as rated by the Harley-Davidson Retail Environment Group, Southern Thunder is a model for green building technology. The dealership is the second Harley-Davidson dealership in the country to achieve Leadership in Energy and Environmental Design (LEED) certification and the eighth building of any type to achieve similar status in Mississippi.

About YAM Worldwide, Inc. YAM Worldwide is based in Scottsdale, Arizona. The company is home to the entrepreneurship operations of Bob Parsons, best-known as the founder and executive chairman of GoDaddy, in the fields of power sports, golf, real estate, marketing, innovation and philanthropy.

Core businesses include LZ Delta, L.L.C. which owns Harley-Davidson of Scottsdale, Go AZ Motorcycles and Spooky Fast Customs, MS LZ Delta, L.L.C which owns Southern Thunder Harley-Davidson and alternate retail outlets Graceland Harley-Davidson and Blues City Harley-Davidson, Scottsdale National Golf Club, MP Agency, L.L.C., YAM Capital, The Bob & Renee Parsons Foundation and eight commercial real estate properties in the greater Phoenix area. Privately held since its formation, YAM Worldwide, Inc. employs more than 225 Arizonans and 70 Mississippians.



We deliver dreams by providing extraordinary motorcycles and a rewarding ownership experience. We endeavor to cultivate a passion for freedom and community where our customers can express their individuality. We pledge to be worthy stewards of the trust placed in us by our customers for their safety and enjoyment.


Southern Thunder Harley-Davidson
4870 Venture Drive, Southaven, MS 38671
Phone: (662) 450-6655 Fax: (662) 349-1096